Digital tools : If we have learned anything in 2022, it is the importance of digitizing our companies. Not only that, but also how little prepared some are to make the move to digital. We are talking about digital tools that will be essential for your business in the year that we have just started.
According to recent data, 90% of small businesses do not offer their products online. While 85% of those who did it already, began to see results.
But going digital doesn’t just mean selling online. It also implies a process of modernization of processes and of taking advantage of the new technology.
We live in an era of great technological development and there are many tools that can help us and make our work more enjoyable, faster, cheaper or easier.
Here we will talk about essential digital tools
1. Accounting Programs – Accounts Under Control
Having an accountant is a thing of the past. Many entrepreneurs and managers of SMEs have had major headaches due to problems with accountants. Not because they don’t know how to do their job, but because they can’t always offer the personalized service one needs.
There are times when consultations are needed or attention that we cannot always get. In addition to the reluctance of those who prefer to have everything under their own control. How to do to be able to keep the accounting of your company without being an accountant? Or even more so, without having great accounting knowledge.
It is for them, and for everyone, that accounting applications and programs exist. It is a great way to keep your business accounts in an orderly and up-to-date manner. In addition, with a friendly and understandable interface, graphics, consultations for personalized support and many help.
But they are not only limited to keeping track of the accounts, they also have in their database the taxes that a company must pay, so that they can remember and explain for each type of company what, how much and when to pay certain fees.
They are the best way to avoid unpleasant surprises, keep everything under control and be able to dedicate your time to continue leading and improving your company.
2. CRM – Much more than software
It is necessary to explain that it is a CRM, it is a bad sign. It is an acronym that stands for ” Customer Relationship Management “. However, do not be fooled by its name, it is much more than a tool to control the deal with the client:
- Control large volume of customers
- Launch and control marketing strategies
- Analyze and collect data on customer behaviors
- Help build loyalty and retain customers
- Improve brand positioning
- Improve customer support by making it more intuitive and personal
- Generate reports and reports
- Helps keep all company movements organized
Just to mention some of all the actions that we can do with the help of a CRM. It can be implemented in the marketing, sales, customer service and even the IT department.
There are thousands of CRM-type digital tools on the market. Some more generic, others more specific. Depending on our needs, we will need one type or another.
3. Video Subtitler – The Future Passes Through The Eyes
Video will represent 80% of the world’s total internet traffic. You need audiovisual elements if you want to be up to date, capture the attention of customers and create quality content.
However, making videos is not easy or cheap. Or at least making quality videos is not. If you’re going to embark on this adventure, you better get it right. Anyone is capable of filming a fairly normal product with their mobile, but a good video is an ideal cover letter to highlight and publicize your brand or company.
First you will need an editor, which is the basic tool for any audiovisual content. Cut, paste, adjust image, sound, remove silences, etc. It is important to polish your video so that it is relevant.
However, a beautiful video is not enough. You need your message to be clear and accessible to as many people as possible. A subtitle generator is very important for this. It is necessary to take into account those who do not have hearing capacity or simply those who cannot activate the audio of their devices.
By presenting a video with captions, additionally, attention from the beginning. Inviting even those who cannot hear it to understand and enjoy it.
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4. Newsletters – An Increasingly Fashionable Classic
The first form of mass marketing was through the mail. With the advent of the internet, advertisements began to arrive in our virtual mailbox. But like everything else, the abuse created SPAM and artificial intelligences began to read the content and discard it for us.
That’s a bit of the downfall of email marketing. However, for a few years it has been returning and with increasing force. Emails are no longer obtained in unlawful ways or advertisements are sent without permission. This time we are aware and, what is more, the clients themselves are the ones who sign up .
Creating a newsletter with news, quality content and special promotions means that more and more people are joining the email list. In a subtle, close and direct way we can offer our clients personalized and special offers.
Creating a newsletter is no longer a headache. Thanks to digital tools like Mailchimp or MailerLite, in a few minutes we can schedule and send emails to thousands of people and have everything under control.
5. Cloud Storage – Space Beyond Our Imagination
Gone are the days of physical servers, external hard drives, and flash drives. Information is no longer stored on devices. To be more exact, information is no longer physically handled. We can handle all the documents of our company from any computer and from anywhere.
There are tools that are simply limited to storage. For a low price (or even free ), we have many cloud storage offerings. Through our account we will have access to everything we store on our virtual hard drives.
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