Business On The Internet : At the beginning of the 2000s, Business to Business communication was still mainly carried out via trade shows, exhibitions, fairs and the professional press. The tremendous explosion of the Internet has since made it essential for companies to add a website to the means of communication already in use.
A Little Reminder About B To B
B to B relations, for business to business, apply to commercial relations and exchanges between two companies.
In this type of market, it is essential for a company to clearly differentiate the products and services it offers from those of its competitors. The creation and skilful use, to do this, of communication via a website increases the visibility of the company as well as its possibilities of attracting new customers.
How To Increase The Visibility Of Your Business On The Internet?
First of all, it is essential to put a site online that clearly presents the company’s services and productions. The site must include a tree structure that allows simple and intuitive navigation and delivers to the visitor all the information he hopes to find there. On this point,
In addition to the technology used to create a site, it is indeed the marketing and ergonomic work carried out on your site that will make it a success.
Secondly, several practices are possible to increase the visibility of the site.
Referencing: through the site, the company is visible on the internet. A good referencing in search engines and directories ensures a good positioning of the site in the results pages and generates traffic.
Publications: It is essential to publish articles, always to improve SEO.
It is important to have a mobile-friendly site. Google made a lot of noise about this a month ago by modifying its algorithm.
The presence of the site and the company on the community networks increases its visibility and increases traffic.
The creation of a company blog, and its maintenance by the regular publication of news articles concerning the activity of the company also contributes to the increase in traffic.
The insertion of photos and videos increases the duration of the presence of visitors on the site and can lead them more easily to become customers.
What The Website Brings To The Company
The Internet makes it possible to make a company visible without committing it to expensive advertising campaigns.
Like many consumers, who consider the Internet as a first source of information, professionals and companies, before acquiring a product or looking for a service, go to the Web.
A company visible thanks to a well referenced site has every chance of receiving visits that it could not have had in any other way.
Anyone who accesses a company’s site has used a search engine based on the name of the company or a word or group of words that appear in the presentation of the site. The arrival on the site brings additional information concerning the nature of the company, its history, its productions and their technical information, photos or videos of achievements, etc.