As a professional or business leader you do not yet have a website? For you, we have listed in this part the 4 main advantages of having a professional website.
1. A Professional Website To Develop Your Visibility
Unlike business cards or flyers, your website is not geographically limited. In addition to being accessible 7 days a week and 24 hours a day anywhere in the world, it is the perfect tool to detail to Internet users the nature of your activity and your field of expertise.
To further increase your visibility and the virality of your business, Internet users need to find all the information they need. In our guide, we detail the 7 essential pages for your corporate website, which we recommend to all our customers.
In one of these pages is the contact page. This is one of the most important: it allows Internet users to find all your contact details to reach you and explain their needs. On this same page, they also find your geographical position or your opening hours, to always get to know you better.
Thus, no need to pick up the phone or be taped to your mailbox to deliver the same information to your prospects.
Once Internet users have selected you among other professionals, it is up to you to convince them to turn them into customers.
Moreover, turning a visitor into a customer is not an easy task. For this, nothing better than to prove your expertise.
2. Demonstrate Your Professionalism
Having a website is a guarantee of professionalism and reassures Internet users. It helps to establish the seriousness of your activity.
Before contacting a professional on the Internet, any Internet user wants to be reassured. You must therefore demonstrate your expertise to remove all the obstacles and doubts in the minds of your potential customers.
To demonstrate your expertise, a few tips are highly recommended:
- Collect customer testimonials
- Publish photos of your achievements
- Show proof of your training or certifications
- Highlight your partners, suppliers you work with, or customers who recommend you by displaying their logos
3. Increase Your Turnover
Think of your professional website as an additional sales tool: it can be a real gold mine to generate sales easily.
In addition, being present online allows you to reach more customers: you are more visible, and can therefore easily attract new customers who probably would not have headed to you if you were not present on the web.
Also, your website will be able to capture essential information on the navigation of Internet users: the most visited pages, the number of daily visitors, or the channels used by Internet users to arrive on your site. This information can be great keys to better understand the behavior of your users.
This will allow you to adapt your online sales methods, in order to better match the expectations of visitors, always in the logic of developing your business.
4. Build Customer Loyalty
Building customer loyalty through a website is not necessarily what you think of at first glance. And yet, this tool can also help you improve your customers’ experience, while saving you valuable time.
For example, implementing these few key tips allows you to build a relationship of trust with your customers step by step:
- Have a satisfaction form to collect feedback from your customers or patients in relation to your products or services.
- Update a “Frequently Asked Questions” (FAQ). Very useful to answer the main questions that your customers have, and remove potential doubts.
- Publish blog posts. Thanks to quality content, you can easily share your know-how with your site visitors and customers.
- Set up a private space where your customers navigate their personalized environment. For example, you can offer discount coupons, benefits with some of your partners or invite them to exclusively booked events.
All of these features are great ways to interact with your community to keep a connection, to ultimately build customer loyalty.
In summary, having a professional website should be considered an excellent springboard to make your business known, and an extremely profitable investment in the digital age.
How To Improve The Performance Of Your Company’s Website?
Already have your own website? Change of products or services, modernization of design, and still want to further develop your presence on the web, there are many reasons to want to improve or renovate your professional website.
Behind this, the same objective remains: to develop its activity and the visibility of its site by putting in place the best possible good practices.
By the way, here are 5 concrete tips to improve your professional website.
1. Control the technical elements of the site
The technical part of a website is an essential element to guarantee users a clear navigation, without any technical problems, and accessible from all screen sizes.
This is also what we call a responsive design site, and it is one of the first improvements to apply to your website:
- To check if your site is responsive, use Google’s Mobile Optimization Test. Paste your URL (the address of a web page) and you’ll know if your page is suitable for mobile browsing. If this is not the case, be aware that Google uses the mobile version of your site as a priority to rank it in its search results (mobile-first index). Your site could be positioned lower if it does not adapt to the different media.
- Is your site secure by displaying the small padlock in the address bar? The HTTPS protocol is used to encrypt the exchange of data between your site and your server (where your site is hosted).
An insecure business website could hold users back in the trust they place in you. If your site is not yet secure, it is therefore urgent to add an SSL certificate.
- Loading time is also something Google is adamant about.
As you enrich your website, add pages, products or the like, it is very likely that the loading time of your site will slow down. Pay attention to this point, because you should know that 40% of users leave sites that take more than 3 seconds to load.
2. Improve the user experience on pages
The user experience (also called UX, for User Experience), traces the quality of the navigation you offer to visitors to your site. Similarly, the more messy you feed your pages and menu, the more the UX can degrade.
As a professional, you must guide users to key pages: requests for quotes, making appointments and registering for training.
For this, call-to-action buttons, called call-to-action, are perfect for directing your visitors’ navigation to convert them into prospects and then customers.
For example, to use them well, choose a differentiating color to expose them clearly. At the textual level, prefer action verbs.
3. Change the visual appearance of the site
Your site is a few years old: its design may already be outdated.
Even worse, it can give the impression that it is not maintained, and that maybe even your business no longer exists.
If the visual aspect is still relevant, the interior pages may not be fully optimized to offer a clear reading to Internet users. Thus, it is important to make some simple improvements: space the contents, add photos, diagrams, videos, and still take care of the harmonization of colors by using no more than 3 colors.
Tip: To mix your colors well with each other, use free online tools such as Adobe’s color wheel or Color Hunt.
And to go further, you can ask yourself the question of redesigning your website at the design level, to be more in line with the modernity offered by your competitors on their websites.
4. Optimize the site for SEO on Google
Regularly working on your SEO is the best way to go back on Google search results, and thus attract more visitors in order to develop your business.
This SEO work begins with the creation of a site that meets the technical standards recommended by Google. Then, you will need to integrate unique content with relevant keywords related to your business. To do this, be sure to introduce your keywords in the strategic places of the pages of your site: in the titles: (h1), subtitles (h2), textual content… Also consider using visual content to create dynamism and ventilate the spaces around your texts
5. Add a blog section
Still in this idea of optimization for Google, what better than a blog to strategically place your keywords to improve your ranking on search engines?
Adding a blog is a very effective way to spread the word about your expertise, retain your existing customers and find new ones.
To further improve your website, think about communicating and keeping the site alive: it should be seen as a tool to help you attract new visitors and then turn them into customers. When you perfect your website over the months, consider also integrating communication and marketing elements into your actions.
For example, every time a new blog post is published, tell your community about it via a newsletter or posts on your various social networks.