Employer Branding: What Are Employer Branding And Advantages

Employer Branding: Today, we live in a very competitive job market and companies need the best professionals on their staff. Its development has become a priority in recent years for company recruiters, and in this context, employer branding is positioned as one of the main trends in human resources for 2022 to retain and attract new candidates.

Continue reading this article to find out what employer branding is, what its advantages are and how to develop it in your company.

What Is Employer Branding? 

Employer branding, or employer brand, is a concept that refers to the development and management of the reputation and image of a company when we think of it as an employer, it is the sum of the company’s reputation among its employees and potential candidates.

It is a long-term strategy aimed at transmitting, inside and outside the organization, the values ​​and characteristics that define it as an employer and differentiate it from the rest of the companies in the sector.

Advantages Of Employer Branding

• It fosters the motivation, commitment, and confidence of the employees towards the company.
• It favors a better work environment and greater productivity and efficiency in the company.
• Prevents work stress and decreases staff turnover.
• It improves the external image of customers, suppliers, and professionals in the sector.
• Increase the number of candidates interested in the company.
• It contributes to the transmission of values ​​and strengthens the corporate culture.
• Enhances differentiation from the competition.
• Improves positioning in the sector.
• Increases the social prestige of the company.

How To Develop Employer Branding In Your Company?

It is progressively noticeable that the pleasure of workers in a business is closely connected to the reputation, mutually outwardly and inside.

To do this, it is important to take into account a series of factors that can be worked on and directly affect the employer brand of a company:

The reward system: 

This system must be clear and understandable, equitable for all members, and aimed at connecting with the real needs and expectations of employees. In general, it is important that a benefits plan is aligned with the brand’s reputation strategy and the value proposition proposed to employees.

Employer Branded Content: 

Generating branded content geared toward employee consumption is one of the biggest challenges identified by HR and marketing professionals and one that can give a big boost to a company’s reputation as a workplace. Staffs themselves circulate, and the advantages have a constructive influence on the company.

Candidate experience: 

from the first searches on the web, profiles on job search pages, telephone contacts, and personal interviews, all points of contact must be taken care of to offer a positive experience, regardless of whether the process culminates in the candidate’s onboarding or not. 

Measurement: 

in general, and regardless of how long efforts have been made to improve Employer Branding, it is very important to establish measurement mechanisms that allow calculating the return. The reputation of an organization as an employer is a key factor in attracting and retaining talent, and professionals want to develop within the company and in the process contribute to its growth.

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