Four Ways To Improve Social Media Engagement
Social Media Engagement : The way brands and customers communicate and interact with each other has changed significantly thanks to social media. They have become the preferred way to ask questions, convey information, and receive feedback.
There are several different ways to build a strong relationship with your consumers, whether it’s through your email marketing, content, brand messaging on your website, or old-school offline marketing, but the topic at hand here is how to do it through social networks. Currently, there is no more effective way to improve social media engagement and create an authentic relationship.
Most brands spend an incredible amount of time, money, and resources to build a huge following on social media, but their intentions are based on only one thing, and that is selling .
If you already have that audience, why not take advantage of it to improve the engagement of your customers on your social networks? In the end, you will create clients with higher LTV tags. Here are four tips to help you do just that.
Organize Sweepstakes On Social Networks
Consumers love free stuff, regardless of its monetary value. You can give a new car or a t-shirt – the excitement and enthusiasm will be similar in social networks. Running regular giveaways is a great way to build social media engagement and keep your consumers glued to your brand , as they won’t want to miss the next giveaway announcement.
Choose something desirable as a prize or create a special offer (for example, free products) and ask your followers to leave a comment, like the post and tag some friends who they think will also be interested in the sweepstakes.
This creates excitement, engagement and anticipation, and also introduces your brand to a new audience. Honestly, this is one of the most effective marketing strategies right now and a great way to maintain and strengthen the relationship with your customers.
Republish User Generated Content (UGC)
If you strive to share your customers’ content on social media and tag them,you’ll have an incessant stream of self-generated content from which you can choose, share, promote, and get more customers to participate.
Ask your customers to post content with your product on social media , tagging the brand and using a hashtag you create specifically for it. The mention of the brand and the specific hashtag make it easy to search for CGU.
It takes very little effort to do this, and it will spread like wildfire due to FOMO (fear of missing something). Everyone will want to be seen on your social media account. This creates more engagement and even drives more sales. In addition, it provides you with an inexhaustible source of quality content. The CGU works better than professional and staged photographs because they are real and authentic. Consumers connect with it for its authenticity.
Make Social Media A Primary Customer Service Channel
Your customers will feel more connected to the brand if you are available to them on the communication channels in which they are most active, which are social networks. The average consumer doesn’t want to pick up the phone, send an email, or send a support ticket.
They want to talk via Facebook Messenger or private messages on Instagram, and they want answers to their questions quickly. If you make social media one of your main customer service channels, you’ll create a much stronger relationship because you make communicating with your brand instantly straightforward for them.
Train your social media team to deal with common customer support issues and ask them to refer the more complex issues to your customer support team. You can also implement a Facebook chatbot that can answer the most common questions 24 hours a day.
Prioritize Value Over Promotions
The biggest mistake most brands make on social media is to use it exclusively as a promotional channel, running nothing but ads and special offers. This creates a huge disconnect between the brand and consumers.
For one, many will simply stop following the brand, and if they don’t, they’ll ignore your social media posts because they already know it’s going to be an ad. Take the complete opposite approach.
Focus on posting value, whether it’s information or just a funny meme or GIF. Consumers will connect more with that and , improving social media engagement, which will also translate into more purchases.
Think of social media as a way to communicate with friends : Make your audience see you as one of their friends they like to interact with, not as a company that’s there to saturate their timeline with promotional offers.