7 Essentials For Mobile Strategy

It is a fact that the importance of mobile phones has grown in recent years, most users cannot do without mobile phones and for the first time the number of mobile phones exceeds that of people in the world . This means that they are increasingly used in commercial transactions. A correct mobile strategy can help you expand your potential customers

But a mobile strategy is not just making an App . A good strategy unifies the message that is delivered via mobile, online and in person. We explain some ways that your strategy is correct:

1. Your Mobile Strategy Must Be In Line With Your General Strategy

If the latest fad is of no use to you, ditch it . Developing and maintaining an App carries a fixed cost for a developer, which is wasteful if your App is not part of your general mobile strategy.

2. Design Experiences

It is about your users not having to wait for the mobile page to load, that everything works in less than 2 seconds. In fact, most users prefer an App to a mobile site . If your mobile website is difficult to navigate, their frustration will increase. A well-designed App will avoid user frustration.

3. It Favors The Use Of APIs

APIs allow you to avoid building applications from scratch. It is estimated that more than three-quarters of the traffic generated on Twitter is a consequence of APIs . It is about taking advantage of the experience of users in other applications to generate more traffic towards ours.

4. Large-scale Strategy

If the smartphone market is growing by 10% each year and is expected to continue like this for at least the next few years, the number of applications that will be optimized for mobile . Count on it and design a robust business model that enables rapid growth.

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5.Connect The Mobile Experience With The Desktop Experience.

It is about users being able to move from one platform to another without problem. For example, Spotify has achieved that if you have started playing a theme on your desktop PC and change the mobile application, the playback will continue where you left off. The transition must be smooth and efficient, only 16% of users try a faulty App more than twice.

6. A Strong Mobile Development Team.

A simple mobile app can cost a lot, especially if it has complex graphics. If the mobile area is your business area, have a fixed team of developers within your company for the mobile area, which will avoid communication difficulties with external contractors.

7. Take Care Of Your Customers’ Data.

The security of your customers’ information is crucial. Implement encryption and take care of the privacy of your data. Increasingly, the deployment of external resources and platforms makes you more vulnerable, so safeguard your customers’ data first and foremost.

Your Mobile Strategy

A mobile strategy that adapts to the objectives of your company and responds to the needs of your customers will broaden your target audience and increase the growth of your company in an environment of constant change.

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