Increasing the customer base is a logical marketing strategy, no doubt, but that does not mean that the retention of the customers that have been achieved must be set aside .
There are many tactics that can be implemented together to develop a complete and effective customer retention plan , which implies a necessary adaptation to the needs of the business. Choosing the right ones for each case and applying them in the long term pursues the double objective of keeping those clients, which have cost so much time and effort, and increasing their value to attract new ones.
It is logical that, in the current context, in which offers are multiplying, customers are increasingly volatile and demanding , but at the same time opportunities arise to attract them through knowledge of their behavior and the search for virality from customer retention policies. Below, we suggest five ideas to retain customers, whose implementation must be carried out jointly or partially, but always depending on the possibilities and needs of each company:
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