SEO Tools: There’s nothing like a sudden Google algorithm update to make marketers feel confused and concerned. It’s like they wait for you to organize all the elements of your website and once you do, they release an update that changes everything.
At Google they are very transparent and assure that they do this for the common good; After all, each modification of the algorithms brings us closer to obtaining more relevant search results.
However, there are still secrets behind what exactly Google evaluates on a website and what ultimately determines which sites to display for which search queries.
That said, there are a number of tools on the web (some free, some paid) that can help you look at your own site the same way Google looks at it.
These tools are essential to your organic search strategy, allowing you to focus on the elements of your site that Google considers important. In this post, we’ll show you 10 tools that will help you run an analysis of your site like a marketer and a Google bot.
Table of Contents
Price: free.
Perhaps the best way to understand how Google analyzes your site is to ask it how it does it. Google Search Console is a beginner’s resource that explains the basics of Google search.
The Google tool allows you to monitor, maintain and solve your website appearance problems in Google search results. The previously well-known webmaster tool currently has different functions and reports, for example:
Confirmation that Google can find your site.
Indexing troubleshooting.
Alerts for indexing, spam or other reasons.
Troubleshooting AMP pages, mobile usability, and other search features.
This tool is ideal for business owners, SEO or marketing specialists, website administrators or developers. The best thing is that you do not require any experience in the subject to use it.
Price: free.
To make sure your links on a website, whether external or internal, work well you can use Check My Links.
This broken link checker makes it easier for the editorial area to make corrections before a page is released to the public. Think of Wikipedia, for example. The Wikipedia page for the term “marketing” contains no less than 485 links. Check My Links was not only able to detect this number within seconds, but also found and highlighted a broken link.
The tool highlights all healthy links in green and broken ones in red, making it easy to identify those that are broken or no longer active.
Price: 30-day free trial and payment plans from $99 and up to $599 per month.
Subscribing to Moz Pro is a comprehensive tool to improve your company’s search rankings. Moz’s collection of search tools provides subscribers with the resources they need to identify SEO opportunities, monitor growth, create reports, and optimize their overall efforts.
For example, the Crawl Test tool uses Moz’s crawler to analyze up to 3,000 links at a specific URL. Once the analysis is complete, users receive a report via email detailing information for each page the site links to.
This will be very useful if you want to identify crawlability factors, such as duplicate content and redirects that could influence your SEO performance.
Price: free.
UpCity’s SEO Report Card allows you to analyze your website to determine how it compares to the competition.
In exchange for a bit of your contact information, SEO Report Card will create a report covering the following:
Ranking Analysis: This is an overview of where your website ranks in Google, Yahoo! and Bing. Your ranking is based on the primary keyword you selected when you entered the information to create the report.
Link Building: Presents you with a detailed count of the number of websites linking to your site.
On-site analysis: Determine how successful you were at incorporating your primary keyword into your website.
Website Accessibility: This section focuses on the loading time and ease of access crawlers have to your site.
Trustworthiness Metrics: Shows a summary of your site’s level of trust or authority.
Current Indexing: Indicates the number of pages on your site that have been indexed.
Price: free.
Website Grader helps businesses discover optimization opportunities to improve their search engine results. To get your diagnosis, you just have to include your website address and an email. In a matter of seconds you will receive a detailed analysis that will help you improve your results.
Among the aspects that you can evaluate with this tool are the following key metrics:
Performance: Analyzes page size, requests, speed, and other site characteristics.
Mobile-Friendly: Check if your website is mobile-friendly in terms of its responsiveness and viewport settings.
SEO: Determine if your website is easy to find, both by humans and bots. To do this, it will consider factors such as page titles, indexing permissions and Meta descriptions, among others.
Security: Analyzes elements such as SSL certificates. This way you can prove to visitors that your site is authentic and secure so they can submit contact information.
Price: 14-day free trial (after which Pro paid plans are $59.99/month and Premium are $179.99/month).
Woorank ‘s detailed analysis of websites helps marketers discover opportunities for optimization and improvement. This analysis considers the performance of existing SEO, social media, usability and other initiatives.
Each report is divided into 8 sections:
Marketing Checklist
SEO
Mobile Optimization
Usability
Technologies
Social networks
Local
Visitors
With over 70 metrics, it would be difficult (if not impossible) not to discover opportunities for improvement.
As an added benefit, Woorank allows users to easily download their comments in PDF format. This makes distribution and presentation throughout the company more agile.
Price: The LITE version of Screaming Frog SEO Spider is free (with limitations*) and the paid plan is $180 per year.
Screaming Frog SEO Spider is a marketer’s best friend.
This program was designed specifically for SEO. Crawl the websites you specify and examine the URLs for common SEO problems. It also simplifies and speeds up an otherwise time-consuming process (especially for large websites); it could take you hours or days to manually evaluate the same URLs.
The Java program is quite intuitive and has tabs that can be easily navigated. In addition, you can export the data to Excel, partially or completely, for detailed analysis. Let’s say you use Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords; you will be able to create a .csv file from your spreadsheet, make some adjustments to have a suitable format and upload it to these tools.
*Price limitations: You can only scan 500 URLs per website, and you do not have full access to configuration options or source code functions. To remove these limitations, you can purchase a 12-month license that costs around $160 per year.
Price: $249 per domain, $899 per subscription for agencies, or a subscription option starting at $99 per month.
Have you ever bought links or spammed a series of blogs in the comments section with the same message and link? If so, this time we forgive you for your mistake… but Google won’t.
Artificial or unnatural links can seriously damage your search rankings. To remove them, visit Remove’em .
This useful tool analyzes your external link profile and creates a list of contact information for the links and domains you will need to locate to remove them. Additionally, it allows you to export the list (if you wish) to disavow links and domains using the Google tool. Basically, this tool tells Google to no longer consider these links when crawling your site.
Price: free.
PageSpeed Insights is a Google tool that helps you check the performance of your website to improve speed on any device.
Among its main functions, the tool gives you a speed and optimization score. In addition to this, it provides you with a list of recommended practices to apply on your site that will improve your results.
SEMrush, despite being a specialized SEM tool, also offers a wide variety of tools to improve the SEO of your website with its SEO ToolKit solution. Among its main advantages are the backlink analysis of any domain and technical SEO audits.
As a very interesting extra function, the tool also helps you create competition analysis to know your competitors’ organic visits, their inbound links and the keywords they use.
While you’ll never be able to see behind Google’s curtain to learn everything they know (and don’t) about your site, if you take advantage of good SEO practices and make use of the best tools, like those mentioned In this post, you will be able to greatly increase the chances of your website showing up in response to the increasingly indicated search queries.
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