Black Hat SEO is the calculation of actions contrary to the guidelines for webmasters of the main search engines. These strategies seek to alter the SERP result through actions that confuse search algorithms. Attributing a relevance to a website for one or more keywords that is not legitimate.
They are not recommended practices and techniques , which can give us results in the short term but do not provide improvements, since they are not designed to improve the experience on the web or the user experience
Some characteristics of this technique are:
Among these practices are the purchase of links, SEO bombing campaigns , redirection of domains , spinning of texts or the exploitation of PBNs.
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People who use Black Hat SEO to improve their visibility in search engines have had to look for alternatives so that the algorithms do not penalize them with the idea of appearing “natural”.
Due to these practices, Google releases regular updates that seek to eliminate from the SERPs those pages that use these practices. Some of the best known algorithms devised to fight bad practices in web positioning are Google Panda (which analyzes the content) and Google Penguin (which analyzes the backlink profile ).
The Black Hat Seo is not an illegal practice unless another website and google will exclude it from its services. However, those people who are experts in Black Hat Seo, in one way or another, manage to deceive search engines to continue promoting their evil strategy to benefit financially.
So that search engines do not see that you use this technique, it should seem that you are having a 100% natural seo positioning, but it is not an easy task.
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